• Wari Singani (Tierra Alta) Concept



    Creative Agency: Love Mondays (Branding)
    Creative Director/designer: Dale Evans
    Illustrator: Heather James
    Account Director: Madelene Ackheim
    Visualiser: Gerorge Marshall
    Project Type: Concept
    Location: UK and Sweden
    Packaging Contents: Singani - a white spirit
    Packaging Substrate / Materials: Glass, hot foil, wax seal

    Tierra Alta wanted to launch a limited edition blend of Singani - a clear spirit made from white Muscat of Alexandria grapes and recognised as the national spirit of Bolivia. They are world renowned for the quality of their grapes - grown from vines established and nurtured in the region for over a decade.

    We created Wari which is the Quichua name for the Vicuña (Lama), a native animal of Bolivia. The Incas believed the Vicuña to be the reincarnation of a beautiful maiden, who received a coat of pure gold once she consented to the advances of an old king. The brand sits at the heart of our beautifully crafted illustration. A perfect amalgamation of both the Vicuña and grape vines. The gold/copper colour adds a premium feel and the tall bottle structure lends itself well to the elegant neck of the Vicuña.

    Keep your eyes peeled for the chosen design which will hopefully launch in the coming year.












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