Wari Singani (Tierra Alta) Concept

Creative Agency: Love Mondays (Branding)
Creative Director/designer: Dale Evans
Illustrator: Heather James
Account Director: Madelene Ackheim
Visualiser: Gerorge Marshall
Project Type: Concept
Location: UK and Sweden
Packaging Contents: Singani – a white spirit
Packaging Substrate / Materials: Glass, hot foil, wax seal

Tierra Alta wanted to launch a limited edition blend of Singani – a clear spirit made from white Muscat of Alexandria grapes and recognised as the national spirit of Bolivia. They are world renowned for the quality of their grapes – grown from vines established and nurtured in the region for over a decade.

We created Wari which is the Quichua name for the Vicuña (Lama), a native animal of Bolivia. The Incas believed the Vicuña to be the reincarnation of a beautiful maiden, who received a coat of pure gold once she consented to the advances of an old king. The brand sits at the heart of our beautifully crafted illustration. A perfect amalgamation of both the Vicuña and grape vines. The gold/copper colour adds a premium feel and the tall bottle structure lends itself well to the elegant neck of the Vicuña.

Keep your eyes peeled for the chosen design which will hopefully launch in the coming year.