• Bonpair

    Creative Agency: Communal
    Creative Director: Luis Othon
    Project Type: Produced, Commercial Work
    Client: Bonpair
    Location: Monterrey, México
    Packaging Contents: Socks
    Packaging Substrate / Materials: Paper
    Printing Process: Offset printing 1 color

    Bonpair ir a product brand focused solely on an evolving collection of high quality socks. For this project Communal provided an integrated brand that lives in diverse contexts including packaging, stationary, editorial, product and textile design. We designed a clean and austere identity leaving the design of the socks to speak above anything else.

    What's Unique?
    The product, which are socks, are treated as a much more special product than most regular socks are. We usually see socks treated as a commodity and so the packaging or presentation reflects that. Bonpair is all about turning something ordinary into something extraordinary. The packaging feels elegant and high end, but is also austere and simple.

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