Creative Agency: Hula
Project Type: Produced, Commercial Work
Client: Bodega San Cebrín
Location: Logroño, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Offset, foil stamping
Wine label design for 'De Boca en Boca', the new wines from San Cebrín, a winery in La Rioja, the biggest wine region in Spain.
The stories and knowledge passed from generation to generation are the inspiration for this young wines.
Tales, legends, jokes, songs, etc. are part of the oral tradition, the immaterial culture that extends all over the world, molded through the years to adapt to the local customs, characters and toponymy. La Rioja, as it was to be expected, is not exempt from it, and, of course, wine and vineyards are common places.