• Decero Amano Redesigned

    Creative Agency: lsd | Luz Soldano Deheza
    Creative Director: Luz Soldano Deheza
    Project Type: Produced, Commercial Work
    Client: Finca Decero
    Location: Argentina, Mendoza
    Packaging Contents: Wine
    Packaging Substrate / Materials: Auto adhesive paper / foil
    Printing Process: Letterpress

    The aim was to evolve the label to give it a stronger more premium feel without changing the fundamental design. No branding had to be endangered; furthermore we had been the previous design firm. Evolution not revolution in the design.

    General comments it needed a substantial upgrade as the packaging completely demonstrated its quality. It is the Icon of the portfolio. Should also tell the scarcity and tailor made and limited production. We worked trying to transmit the sense of the word AMANO meaning By hand.

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