Decero Amano Redesigned

Creative Agency: lsd | Luz Soldano Deheza
Creative Director: Luz Soldano Deheza
Project Type: Produced, Commercial Work
Client: Finca Decero
Location: Argentina, Mendoza
Packaging Contents: Wine
Packaging Substrate / Materials: Auto adhesive paper / foil
Printing Process: Letterpress

The aim was to evolve the label to give it a stronger more premium feel without changing the fundamental design. No branding had to be endangered; furthermore we had been the previous design firm. Evolution not revolution in the design.

General comments it needed a substantial upgrade as the packaging completely demonstrated its quality. It is the Icon of the portfolio. Should also tell the scarcity and tailor made and limited production. We worked trying to transmit the sense of the word AMANO meaning By hand.