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Dulces de barrio (Concept)



Creative Agency: Hi estudio
Project Type: Concept
Location: Guadalajara, Jalisco, Mexico
Packaging Contents: Candies
Packaging Substrate / Materials: Paper, carton
Printing Process: Screen printing

Dulces de Barrio represents a popular Mexican culture where phrases like, “Vato loco forever”, “Aquí rifa pura sur 13”, “Sureño vatos locos”, and “Más vale cholo que mal acompañado” are something of a daily lifestyle.

Through this conceptual exercise we want to project the sweet side of cholos, “Cholos also esat candy, and still they are respected in their barrio.

A close up to the daily life of a barrio wields as a result a mixture of typography and interesting colors for the development of this project.



What's Unique?
A close up to the daily life of a barrio wields as a result a mixture of typography and interesting colors for the development of this project.






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