• Four Kids

    Creative Agency: Litho Lab Creativos
    Graphic Designer: Valeria Vereche
    Project Type: Produced, Commercial Work
    Client: Four and Nat
    Location: Lima, Perú
    Packaging Contents: Juice of fruits and vegetables
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    Four and Nat (juice brand), gave us the task to give image for their new fruit juice line (fruit an vegetables) for kids.

    In this case, the challenge was to enhace the product from others, due to aditional ingredients beside fruits, but without losing the target, kids. That's when it decides to focus the atention on the animals, as characters of each variety and bond it with the vegetables use it in every presentation.

    What's Unique?
    The real work was to dissimulate the vegetables on the packaging to not be refused by kids. For this, we design friendly illustration for each variety, making the characters have some correlation with each vegetable.

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