Fun-Ta-Stick (Student Project)

Designer: Dmitry Kultygin
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Wheat stick-like biscuits
Packaging Substrate / Materials: carton tube
Printing Process: Offset print

Wheat stick-like biscuits “Fun-Ta-Stick”
Often, in order to understand the shape of a future product, you just need to stop and observe how it is used. Wheat stick-like biscuits, for instance, is most often eaten in the cinema, duringa long game or working at a computer. So we wrapped the packaging in the form of a tube, which is conveniently placed into the armrest or on the table near the computer. And to create a design we went to the cinema, to be inspired. And after getting into a thriller, we made a design with fantastic monsters – as if they had just jumped out of the screen and were about to attack the viewer and to eat them. So it’s better to EAT THEM FIRST!