• Gold Fish (Concept)



    Creative Agency: Funky Business Branding Agency
    Brand Strategy: Mikhail Ankudinov
    Copywriter: Sergey Ryadovoy
    Art-director: Ilya Tumaikin
    Designer: Sergey Ryadovoy
    3D, retouch: Konstantin Simonov
    Project manager: Ekaterina Savelieva
    Project Type: Concept
    Location: Ekaterinburg
    Packaging Contents: Canned Fish
    Packaging Substrate / Materials: Aluminium

    Branding agency Funky Business developed new brand of preserves fish "Gold Fish".

    Sometimes you want to open a bank of sardines in tomato sauce. Feel this pleasant fishy aroma and, picking up a small piece on the fork, feel the familiar taste with a light note of tomato sourish. The cherished desire.

    The idea of packing was based on the image of Golden Fish from the fairy tale of A.S. Pushkin. The bank like a fish from a fairy tale communicates with the buyer. She talks about herself and fulfills our cherished desire to eat.

    The image on the package is made in pencil supplemented with "tasty" photos of the finished product and examples of its serving. It was romantic graphics of fairy tale that led to the drawing style. Also, thanks to conversation from first person the idea allows creating interesting communications on the shelf and in the retail zone.












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