• H-Theoria, Effrontément Liqueur



    Creative Agency: Almost Famous Studio
    Creative Director, Illustrator Samy Halim
    Creative Director: Joël Caussimon, Pixelis Agency
    Photographer: Marc Beaussart
    Project Type: Produced, Commercial Work
    Client: H-Theoria
    Location: Paris, France
    Packaging Contents: Liquor
    Packaging Substrate / Materials: Glass, paper, cork

    H-Theoria is a French liquor, coming with 3 tastes based on humour theory, Hystérie, Procrastination, Perfidie, each label has its own personality, these liquors are made of complex assembly of roots, vegetables, fruits, herbs, spices, it was made as a perfume, each flavor is unique, with its own experience, the bottle is inspired of old fashioned perfume conditioners.

    For the first time in the packaging history the illustrations were made on an iPad Pro, inside Procreate app, assembled and produced on computer.

    H-Theoria is nominated to Pentawards 2017.













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