• High Water Brewing (Student Project)



    Designer: Bella Huang
    Project Type: Student Project
    School: Academy of Art University
    Course: MFA Graphic Design
    Location: USA

    Objective
    Create a packaging system for an existing brand of beer or wine, and rebrand it to give it a new life. Design a series of labels with the new identity system. I chose to rebrand High Water Brewing, a San Jose-based craft beer brewery, which focuses on produce flavored beers.

    Approach / Flavorful world
    The goal was to make the brand more unique, creative and high quality represents the brand “soul” and mission in the premium beer market. I also wanted to provoke people’s curiosity about High Water’s flavored beers. I used my illustrations to portray the process of making craft beers. Each label was designed slightly different colors, and illustrations were based on various flavors.












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