• Lidskae - Master Collection

    Creative Agency: DDH Branding Consultancy
    Project Type: Produced, Commercial Work
    Client: Lidskae Brewery
    Location: Belarus
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass

    Since 2014 "Lidskae Brewery" produces collection series, inspired by famous beer cultures from around the world. In 2017 Master Collection series was launched, including two most popular tastes - IPA and Ginger Ale.

    IPA is one of the most popular in the world and known for its distinctive aroma. DDH designers used a special color shade on the label to provide the hop’s origin of IPA and its flowering summer mood. Orange color shade for Ginger Ale’s label provides warm and spicy character. The most interesting in Master Collection’s design is font works. Its modern style of performance which rejects illustrative elements. According to the author, this will attract the younger audience to a brand.

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