• Masi: Celebrating 50 Years Of Wine Excellence

    Creative Agency: FutureBrand Italia
    Project Type: Produced, Commercial Work
    Client: Masi Agricola
    Location: Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Flexography and Screen printing

    Masi Agricola have been producing their wines since the 18th century in the Valpolicella, one of Italy’s leading region for great wines. A true Italian excellence known and appreciated internationally for their products such as Campofiorin, a red wine sold in more than 100 countries all over the world.

    The Campofiorin wine family, the perfect fruit of a special wine-making technique, has reached its 50th anniversary and Masi has asked to FutureBrand to review its brand identity to celebrate the anniversary.

    What's Unique?
    The work leveraged on the strong brand equities, recognized and appreciated by wine lovers. The restyling work drew inspiration from Campofiorin origins retrieving some iconic visual elements from the 60s.

    Besides the commemorative label of the 0,75 lt Campofiorin bottle, FutureBrand has designed the limited edition magnum bottle and the entire Campofiorin family: Brolo Campofiorin Oro, Grandarella, Rosa dei Masi, Masianco and the new Moxxé.

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