Creative Agency: Our Revolution
Project Type: Produced, Commercial Work
Location: Sydney, Australia
Packaging Contents: Tea
Packaging Substrate / Materials: Metal and paper label
Printing Process: Digital printing
Set to disrupt the market, challenger brand, Maternitea, supports women through the longevity of their pregnancy with an offering of organic, caffeine-free tea blends. Following the growing subscription-based model, Maternitea offers subscribers three expertly-produced and curated teas, delivered to their home each month of their pregnancy.
Sydney agency Our Revolution was responsible for the creative expression from the brand’s identity pre-launch, and the packaging of their entire product range. Including pre and post-pregnancy teas, Maternitea encourages self-care and indulgence, targeting an audience of women aged 25 - 40.
The packaging had to reflect Maternitea’s overall commitment to quality, innovation and luxury, highlighting the unique variants of each of the 13 products, while making sure they still fit together like a family. Each tea-tin packaging features the brand’s signature teal with complementary metallics and beautiful typography. The packaging not only invites pregnant women to treat themselves but transforms the idea of a basic tin into something women are proud to show off in their kitchens.
Our Revolution’s solution brings the simple idea to life, making Maternitea the ultimate, health-driven treat; a perfect gifting opportunity.
The packaging design makes a everyday item very special and luxurious.