• Millisecond (Student Project)

    Designer: Avani Lakhotia
    Project Type: Student Project
    School: Pearl Academy
    Course: Communication Design
    Tutor: Shubham Bose Roy
    Location: Delhi, India
    Packaging Contents: Time
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing with matt lamination

    In this project I tried to create an Utopian products for students by quantifying the concept of time, so that now students who are always wishing for time, may it be before an important examination or submission, or to have a longer holiday now can walk into a departmental store and buy it.

    For the packaging I took inspiration from 3 different ancient cultures. First being the Mayan calendar, second the Egyptian sundial and third The Jantar Mantar located in New Delhi. All the 3 different packaging is selling different amount of time. For example the mayan inspired packaging is selling 6 hrs whereas the one that resembles the Jantar Mantar in Delhi contains 24hrs.

    What's Unique?
    The unique thing about this project is that it is selling a product that does not exist and maybe never will. Even though is a universal requirement it has a focused group and it also brings out the social disparity in the society which is the more money you have the more amount of time you can buy.

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