Creative Agency: tomatdesign º
Project Type: Produced, Commercial Work
Packaging Content: Pet food
Packaging redesign of fresh and healthy food for cats, dogs, miniature breeds and puppies
Challenge: To create a new bright emotional packaging for the unique market product, keeping the mood and features of the present-day packaging. It is also important to consider the small packaging size and visually intensify the significant design elements, especially the images of the characters.
Solution: Working on the logo, we kept important elements like the smile and the tongue of a happy pet. Trying to convey the emotions, we decided to create distinctive typical illustrated portraits of dogs and cats which have something in common with the logo. The portraits are located on the package in the way to create one image of two boxes.
Funny portraits and game elements have allowed us to make emotional, interactive packaging, and the quaint composition solution helped to overcome the limitation in size.