• Syrnaya Dinastia (Cheese Dynasty)

    Creative Agency: Rocklin
    Project Type: Produced, Commercial Work
    Client: Mir Vkusa
    Location: Israel / Poland
    Packaging Contents: Cheese

    The Rocklin team was asked to create cheese wheel packaging for the new brand named Syrnaya Dinastia ("Cheese Dynasty"). The name refers to tradition and continuity of craft, thus it was decided to develop the design in classic, even old-fashioned style.

    Cult of labor is the concept behind the stunning engraved illustration, that shows epic cheesemaker — a hero with a mythological power, mastership and passion for his work.

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