• Tattoo Mall

    Creative Agency: Openmint
    Visualization: Yegor Kumachov
    Project Type: Produced, Commercial Work
    Client: Tattoo Mall
    Location: Moscow, Russia
    Packaging Contents: Tattoo equipment
    Packaging Substrate / Materials: Carton
    Printing Process: Digital printing

    Tattoomall.ru is one of the biggest online tattoo equipment’s seller in Russia. This is the guide into the world of tatooing for everybody — from beginners to professionals.

    Our task was to lift the brand in the competitive environment and to invite the beginners who would like to try their hand in tattooing.

    We show that the tattoo is not a closed subculture, but rather an open space for anyone who wants to try. We created images showing how the tattoing naturally becomes part of life of many different people.The images are fun and ironic. We believe that this visual language would not scare a beginner with excessive severity, and would make a professional smile.

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