The Breakfast Game (Student Project)

Designer: Kwan Emily
Project Type: Student Project
School: The Hong Kong Polytechnic University
Course: BA (Hons) in Communication Design
Location: Hong Kong
Packaging Contents: Egg
Packaging Substrate / Materials: Craft Paper, paper

“The Breakfast Game” is an egg package design which can be put on the dining table and encourage people to have breakfast every morning. People can spin the box and choose the door of egg that they would like to have on that morning, and cook the egg with the corresponding food that was labeled on the door of the box, such as beans, waffle and milk etc.

The shapes of the doors and handles are in an egg shape in order to coherent with the egg packaging and also increate its playfulness. I want my package can raise people’s awareness on having a full breakfast everyday and emphasise the important of it, as many people nowadays ignored the importance of having a full breakfast everyday and always finish it quickly and casually.

What’s Unique?
“The Breakfast Game” is a package design which combines the motivation of having breakfast in the morning, and how people get interested in the food inside the candy box in Lunar New Year – I turned my observation and my playful thoughts towards food into my design, by turning a packaging into a playful dining experience that hope to change the normal impression of the people. The uniqueness of the shape and the mechanism of the egg package can help raising interest of consumers in trying it, as well as bringing a new experience in eating eggs.