• Back from the Dead Red

    Creative Agency: McLean Design, Inc.
    Illustrator: John Howard
    Project Type: Produced, Commercial Work
    Client: Plata Wine Partners
    Location: Napa, CA, USA
    Packaging Contents: Red Wine
    Packaging Substrate / Materials: Paper label on glass
    Printing Process: Flexo

    Out of the deadly Caribbean waters of the 17th Century comes the true story of fiery maned Jacquotte Delahaye, an orphan driven to piracy as a young girl.

    To evade the law, Jacquotte faked her own death, but upon being discovered, earned her treacherous moniker “Back from the Dead Red.”

    In a sea of beige paper, this diabolical concoction of psychedelic poster art and a swashbuckling siren create an arresting impression. A BevMo exclusive, this label is the most successful new product launch in the chain’s twenty-one year history.

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