Bloody Good (Student Project)

Designer: Patrick Pyka
Project Type: Student Project
School: Northumbria University
Course: Graphic Design
Tutor: Andy Reay, David Gardener, Mike Pinkney
Location: Newcastle upon Tyne, England
Packaging Contents: Ready Meals
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Studies suggest that eating food according to your blood type has great health benefits such as: weight loss, more energy, improved digestion and even prevention of disease. Bloody Good ready meals are best suited to your blood group, so that your body can get the most out of the food you eat. Thus challenging and making it easier for you to find out your blood type.

What’s Unique?
Our A,B,O and AB packaging lineup hints through it’s unique shape at the blood type it is best for.