Wellhead

Трубная ул., 23 корпус 2, Москва, Россия, 127051

Creative Agency: Wellhead
Project Type: Produced, Commercial Work
Client: Strauss Group
Location: Moscow, Russia
Packaging Contents: Coffee

“Chernaya karta” (the black card) is one of the leading coffee brands in Russia.

The task was to improve a visual brand image, to solve some problems of identification and to systematize and unify a grocery matrix of a brand. The logo became dominant in packaging design and forming element. We developed systems of color coding and the main characteristics of a product . The new stylish and refined design completely meets expectations of a target audience that is confirmed by results of careful and multi-stage research.

The project included the development of packaging design for 19 SKU, the brand book, the catalog and three key visuals.

Wellhead

Трубная ул., 23 корпус 2, Москва, Россия, 127051