• Dynasty Dairy Farm (Concept)

    Creative Agency: Vataga Agency
    Creative director: Costya Khmelyuk
    Art director: Nazar Kumanovsky
    Graphic designers: Nadia Dmyterchuk, Yura Formusyak
    Retoucher: Marta Khmarna
    Project manager: Ostap Malashnyak
    Project Type: Concept
    Location: Lviv, Ukraine
    Packaging Contents: Milk, Cheese
    Packaging Substrate / Materials: Paper, Wood, Glass
    Printing Process: Flexography, Digital printing

    In the oversaturated market of the dairy food products, many brands choose an aggressive visual strategy to attract customers' attention. When we were working on the Dynasty dairy brand, we chose the opposite approach and developed a simple and sleek design with a focus on the product and the minimalism aesthetics.

    Thought-out series of logos and a calm color palette are the key elements of the packaging design. Since the brand selection is divided into the cow’s milk and goat’s milk products, we have created a common logo for the whole brand and two separate logos for different product lines. All the logos are made in the same style, using animal symbols, which along with color differentiation, help to navigate through the product line.

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