Mellifera by Apinectar

Designer: Micael Cabral
Project Type: Produced, Commercial Work
Client: Apinectar
Location: Viseu, Portugal
Packaging Contents: Honey
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Apinectar is a duo from Viseu who decided to launch themselves in the production of wild honey. They wanted to bet in an irreverent package with the personality to brake that image that honey is only destined to the older public and that has to be sold only in one kilo jars with drawings of honeycombs and smiling bees.

With this project we worked to satisfy the needs of this brand and as a result we presented this young and irreverent solution that goes beyond the standards of any local honey producers.

The label is made by 3 separate elements (label, back label and seal) using a Digital printing technique on paper and is applied by hand.

The product was extremely well revived by the public and we are already working on a new proposition for a ” gift box” for the Apinectar honey.

What’s Unique?
What sets this jar apart from all the other jars from local honey producers, is the shape and the “fresh and relaxed”, but still professional, design of the whole packaging.