• MER - Redesign of a Swedish classic

    Creative Agency: Garbergs_Project
    Senior Designer: Peter Herrmann
    Illustration and Final art: Kelly Lansman
    Account director: Peter Carstens
    Account manager: Maria Backström
    Copywriter: Jöns Hellsing
    Design strategist: Åsa Berg
    Project Type: Produced, Commercial Work
    Client: MER / Coca-Cola Sweden
    Location: Stockholm, Sweden
    Packaging Contents: Soft drink
    Packaging Substrate / Materials: Paper

    When Coca-Cola changed the recipe of the beloved MER soft drink in order to make it more natural, with Swedish spring water and 30% less sugar, we were given the task to redesigning the packaging.

    The design was inspired by classic Swedish children's books to dramatize the naturalness and the Swedish heritage. Something playful that appeals to both the adults who trade and their children. Each flavor was given a personalized handwritten illustration against carton-colored backgrounds that reinforce the feel of fruit boxes, nostalgia, and humanity. Two unique fonts were also designed and produced.

    MER’s new packaging was launched April 2017 and just within a few weeks the supplier ran out of stock.

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