• Mustélidée Jewelry (Concept)



    Creative Agency: Thony-Xander
    Project Type: Concept
    Location: Paris, France
    Packaging Contents: Jewelry
    Packaging Substrate / Materials: Paper - G.F SMITH - Colorplan Candy Pink
    Printing Process: Gold foil stamping
    Printer: Spind

    Mustelidae: (Latin mustela) - Surname of small carnivorous mammals, low on legs, With long tails such as otters.

    Mustelidée is a jewelry brand made in France. Otters pattern create symbols related to jewelry and draw a parallel with the name and the donation to the International Otter Survival Fund made by the brand for every jewel sold.

    What's Unique?
    The packaging opens with a pop-up effect to highlight the jewel. At the opening we discover a world of golden otters swimming in a transparent paper.












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