• mySkin

    Creative Agency: KOREFE
    ECD: Sascha Hanke, Stefan Kolle
    Head of Design: Alan von Lützau
    CD: Lorenz Ritter, Tim Esser
    Project Manager: Katrin Becker
    Art: Isabel Gesenhues, Sebastian Riepe
    Graphic Design: Alexandre Leduc, Mitja Schneehage
    Producer: Lore Glander
    Art Buying: Katrin Grün
    Online Concept: Christian Renschler
    Photographer: Dirk Weyer
    Project Type: Produced, Commercial Work
    Client: T.D.G. Vertriebs GmbH & Co. KG
    Location: Germany
    Packaging Contents: Face Cream
    Packaging Substrate / Materials: Paper
    Printing Process: Offset, Embossing

    MySkinNeeds is a new type of high-quality face cream, in a market dominated by big names.

    How does a small newcomer, with a small budget, even get noticed?

    Unlike others, we don’t just promise to be the right cream for every skin type. We prove it. With Skin Paper - The first packaging that feels like real skin. By using precise dermatological criteria, we’ve matched the structure of our packaging to the haptic properties of skin. And added subtle blends of ingredients like silicone, chalk, wood fibre and other structural elements.

    The result is a unique, tactile packaging experience – just like the natural skin that inspired it: Sometimes dry and rough, slightly oily or simply normal. An effect you can see, and more importantly, feel, for yourself. So now, just touching a pack will be enough to know: This is MySkin.

    What's Unique?
    The paper was specifically developed to match the haptic properties of the skin that the products are intended for (dry, oily and normal).

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