• Ode Brewing (Concept)

    Creative Agency: Eme Design Studio
    Art Director/Designer: Joel Martínez
    Project Type: Concept
    Location: El Paso, TX
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium, paper

    An ode to El Paso. The challenge was to match the industrial and rustic feel of the place to the design of the cans. Using textures, colors and exposing the beer, we were able to transmit the atmosphere and concept of the place.

    It is the transparency of the locals that makes El Paso great. The can design's transparency is an Ode to El Paso as well, just like the brewery and eatery.

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