• Santé Soft Drink

    Designer: Raul Jaramillo Bustamante
    Project Type: Produced, Commercial Work
    Client: Licola
    Location: Guayaquil, Ecuador
    Packaging Contents: Margarita drink, vodka punch
    Packaging Substrate / Materials: Glass
    Printing Process: Flexography

    Santé. A soft liquor focused on the market of young consumers. The design focuses its visual / communicational impact on the use of the letter "S", easy to recognize and read. The dynamic and spontaneous strokes reflect the vibrant feeling of youth. In contrast the use of a "slab serif" typography facilitates reading and plays in contrast, I repeat, with the dynamic of the design. Proposes balance.

    What's Unique?
    Santé means Cheers! A toast. It is an emotional and refreshing moment. Full color and flavor. It seems to me that the color and dynamism that the graphic lines contain express the spontaneous and vivacious of the celebration.

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