Slivochnoye utro

Creative Agency: Wellhead
Project Type: Produced, Commercial Work
Client: Kiprino
Location: Russia
Packaging Contents: Butter, cheese

Wellhead branding agency has developed new packaging design for dairy products “Slivochnoe utro” (Creamy morning).

Kiprino company is one of the leading producers of cheeses and butter in Russia. “Slivochnoe utro” is a mid-price segment trademark in Kiprino’s portfolio.

The new design developed in bright modern and positive colors with the emotional pattern. The identity became much more noticeable at the expense of a large contrast logo – it became the composite center of packing, and all important information is placed in one block.