• Airship (Concept)



    Creative Agency: friendship
    Project Type: Concept
    Location: Antwerp, Belgium
    Packaging Contents: Various items
    Packaging Substrate / Materials: Cardboard, plastic

    Currently there’s about 8.300.000.000 metric tons of plastic on our planet. Of this, 6.400.000.000 metric tons or 79% is waste and posing a direct threat to our planet. And the problem is getting worse by the day.

    By 2020 more than 2 billion people will be using parcel services to send packages around the world. While positive for our economy, the plastic inside those packages is not so benign and will only add to the massive plastic waste that has already permanently affected our biosphere.



    What's Unique?
    Friendship noticed that they had a lot of plastic trash, coming from sending and receiving packages, piling up in their offices.

    They want to make the plastic waste inside our packages a thing of the past.

    What they propose is to replace all that plastic with one inflatable shell that uses air to protect the contents of packages. Their solution is not only cheaper but also more sustainable. Air is a resource that’s quite abundantly available, after all.

    Plastic rubble will be a problem for decades to come, but if we act now our children can still a green-and-blue planet instead of a plastic one!











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