• Hardin

    Creative Agency: CF Napa Brand Design
    Creative Director: Kevin Reeves
    Creative Principal: David Schuemann
    Project Type: Commercial Work
    Client: Polaner Selections
    Location: Napa, CA USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Digital printing

    Polaner Selections came to CF Napa with an exciting Napa Valley red wine suffering from underwhelming packaging. Despite being in the market for almost 10 years, customers were neglecting it in favor of more engaging competitor brands. Our objective was to redesign the brand logo and packaging to compete with the leaders in their category and feel more premium, while maintaining Hardin’s brand name and essence as a fine Napa Valley wine. Our solution was an abstract and modern design inspired by the lush textures of the wine. The highly textural expression of organic lines represent the rows of the vineyard, with a single red line representing the red wine at the center. Having just relaunched, Hardin’s new look is already garnering extremely positive feedback from both consumers and retailers alike.

    What's Unique?
    The label was hand drawn to stand out as a modern disruptor in the typically conservative Napa red wine category.

    Previous Packaging

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