• Hess Winery (Student Project)

    Designer: Nathania Frandinata
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging 3
    Tutor: Thomas McNulty
    Location: San Francisco
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Paper, Wood
    Printing Process: Foil Stamping

    Choose an existing winery and redesign their visual system. For this project, I chose to redesign exclusive Hess Collection wines to capture the winery's personality.

    I chose to incorporate some of the artworks that Hess has, since they are known for its private contemporary Art Museum. I want people who buy their wines to bring back a memory from the place. The typefaces that I used are meant to create a rich contemporary feeling, yet showing some history as Hess Winery has been around since 1978.

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