• Mammoth

    Creative Agency: Dow Design
    Creative Director: Donna McCort
    Lead Designer: Tony Masterantonio
    Design Team: Jeannie Burnside
    Production: Carl Dixon, Ben Dean
    Account Managers: Mike Statham, Simon Wedde
    Project Type: Produced, Commercial Work
    Client: Fonterra New Zealand
    Location: Auckland, New Zealnad
    Packaging Contents: Flavoured Milk, Iced Coffee, Iced Chocolate
    Packaging Substrate / Materials: Plastic, shrink wrap
    Printing Process: Offset

    Go big, or go home. Like its woolly predecessor, Mammoth the brand was sliding towards oblivion when we inherited its makeover. But for us this one had to be a no-brainer. With a name like Mammoth you better walk the talk. So our revitalized logo moved to centre stage. A keen eye will detect the subtle shifts like rotating him a little to the left and opening the legs a little wider to make him look more confident, and full of intent. Intent for greater brand awareness. Throw in a better information hierarchy and Mammoth is now recognisable a mile off. Monumental and legendary.

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