• NBI5 (Concept)

    Creative Agency: Kingsmen BX Lab.
    Logo Designer: Saerona Shin
    Package Designer: Seungchae Lee
    Creative Directors: Eungsuk Kim, Hyejin Choi
    Project Type: Concept
    Location: Seoul, Korea
    Packaging Contents: Skin Care
    Packaging Substrate / Materials: Paper, plastic
    Printing Process: Digital printing, Hologram foil stamping

    As we newly planned a cosmeceutical brand called 'NBI5', we have devised a way to effectively communicate the core value of the brand to customers. We study how to appeal the ingredeints of our cosmetic to make brand image different from other brand. We use a typeface which is able to show a clear image of the brand, and we use a holographic color palette which can express the process of beautiful skin.

    What's Unique?
    NBI5 is designed with a cosmeceutical design concept to show the scientific beauty by taking the advantage of consumers' trust, so it is different from other brand's products. Also, we designed a visual way to show that NBI5 is a premium brand. NBI5 intuitively shows product information and uses a concise design concept to emphasize 'premium'.

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