• O-SU (Student Project)



    Designer: Ella Fajdiga
    Course: Communication Design
    School: RMIT University Melbourne
    Location: Melbourne, Australia

    O-SU, is a design concept for a Japanese inspired raw, organic, cold pressed juice brand. It is a premium juice, designed to appeal to the up-market. A clear UV varnish covers the logo adding a touch of finesse to this fun, illustrative design. This juice aims to pay homage to iconic Japanese graphics. From the bright colours, to the vertical type and inclusion of Japanese characters, this carton screams oriental (topped off with pear and yuzu flavor of course). O-SU fills a gap in the market for a premium juice brand that is packaged in a carton, therefore differentiating itself from competitors. The design is finished with light-hearted copy, to communicate that while it is a top of the range juice it is not to be taken too seriously.












    0 comments → O-SU (Student Project)

    Post a Comment

    STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.