• PATPET Pet Waterless Shampoo (Concept)

    Creative Agency: Kingsmen BX Lab.
    Senior Designers: Seungchae Lee, Jesub Keum
    Creative Director: Eungsuk Kim
    Project Type: Concept
    Location: Seoul, Korea
    Packaging Contents: Waterless Shampoo
    Packaging Substrate / Materials: Plastic, Paper
    Printing Process: Screen printing

    PATPET is a beauty brand only for dogs. We provide a brand experience with love and care for dog. That can be delivered to customers. From various perspectives on the issue for visualizing love for dogs. We plan effective branding that can derive customer's sympathy.

    By using colorful and bright color palettes to establish the identity of PATPET. We use the color palettes and the typefaces that is identical to tonality of the brand to make the whole brand system feel unified.

    What's Unique?
    Our naming process is created by analyzing the behavior of pets to derive the sympathy from customers. We create a logo design to show this process intuitively.

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