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PostCare - Roosterious Year 2017



Creative Agency: i'll studio
Project Type: Produced, Commercial Work
Creative Director & Artist: Will Sii
Designer: Kay Ho
Copywriter: Anna Sii
Client: PostCare Malaysia
Location: Malaysia
Packaging Contents: Angpow, Postcard, Planner, Sticker, Cash, Money, Currency
Packaging Materials: Paper, Card, Sticker, Egg-Carton

It's Lunar New Year again! This year, PostCare has joined i'll studio on creating special edition angpows themed as Roosterious Year! 

Roosterious Year - It came along with an egg-carton as the packaging (also a role of travel suitcase) where you would find postcards, angpows, stickers and a planner of the year in it. Each of them is originally designed with different concept behind where; Angpows designed as an egg-shaped when you open it. Postcards are series of traditional rooster in terms of CNY games, antique Chinese bowl and calendar!
 Stickers are like surprise hatch from eggs with blessing and greeting words/phrases for family and friends during Lunar New Year. 
Planner, our famous rooster-compass will be here to guide and plan ahead with you throughout the year.

 In this year of rooster, PostCare alongside with i'll studio wishing everyone a Roosterious Year ahead with full of adventures! Together let's travel around the world to celebrate Lunar New Year with PostCare.



What's Unique?
It is unique in a way where we used egg-carton as travel suitcase so one could keep all of their personal belongings (postcards, stickers, planner etc) inside. This egg-carton designed suitcase also helps to convey the story behind all these, which is to show people how well a rooster can do to protect its babies under her arms.






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