• ROCK'N'DOGS - Takeaway Food Packaging (Student Project)

    Designer: Karina Pasechka
    Project Type: Student Project
    School: Lviv National Academy of Arts
    Course: Packaging design
    Tutor: Petro Nahirniy
    Location: Lviv, Ukraine
    Packaging Contents: Hot dogs
    Packaging Substrate / Materials: box/corrugated cardboard
    Printing Process: Digital printing

    The main idea of creation this packaging is ease of use. As for me, it's the most important part of packaging design. I decided to create an easy-to-use package for hot dogs. As hot dogs are street food, the packaging should be comfortable in any situation. Even if you eat on the go, in the car or in the park.

    The boxes created from corrugated cardboard. This is a secondary raw material, that doesn't harm the ecology. The use of secondary raw materials prevents deforestation. Also thanks to the micro-angle, the temperature of the meal are decreases more slowly.

    The visual aspect of this project:
    Complicated illustration of visitors of the snack-bar with food in them hands. Atmosphere of the Rock'n'Dogs place are friendly, so I decide to reflect it on my illustration. It's served as the main content for my design.

    What's Unique?
    The shape of this packaging is unique. It was create a special for a particular meal, which includes the hot dog and fries, or sandwich and fries. As a corrugated cardboard are strong material, you

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