Creative Agency: Dow Design Ltd
    Creative Director: Donna McCort
    Lead Designer: Kirsty Harvey
    Design Team: Jeannie Burnside
    Production: Carl Dixon, Ben Dean, Jamie Pettigrew
    Photography: Jamie Pettigrew
    Illustrator: Camille Chew
    Account Director" Simon Wedde
    Client: Alex Gao of WDOM
    Project Type: Produced, Commercial Work
    Client: WDOM
    Location: Auckland, New Zealand
    Packaging Contents: Milk Products
    Packaging Substrate / Materials: Plastic, Shrink Wrap
    Printing Process: Off Set

    The new alchemists. Prima materia, anima mundi. The transformation of the humble body into the magic of the soul. It’s a wonderful analogy for this young, progressive brand bridging New Zealand’s raw purity and the urban cutting edge of China today. We definitely saw something of alchemy in their quest to perfect their products, to iterate and re-iterate - until the cows came home - til they had managed to elevate the ordinary. And milk products were only the beginning of their dreams. So what did we dream up? A wholly emotional acronym for their brand name. Whirled together with some rather mystical symbology. Our new alchemists intend to link body and soul.

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