• Almazera

    Creative Agency: Iglöo
    Art Director / Designer: Paola Coiduras
    Creative Director: Eric Novo
    Photographer: Paola Coiduras
    Project Type: Produced, Commercial Work
    Client: Almazera
    Location: Huesca, Spain
    Packaging Contents: Snacks
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset printing

    These quality almonds deserved a packaging to its level and besides its origin is the Aragon pre-Pyrenees (Spain), so there was something better than a mountain-shaped container to sell them?

    Our brief was to develop a brand and packaging for Almazera's gourmet range of almonds. Our client wanted something special to be fast recognized on the shelves of the market, in store retailers, etc. Firstly we create a packaging shape of mountain to stand out compared to the rest of competitors and then we created a warm range of color to distinguish the different range of flavors.

    What's Unique?
    The special shape of the package has two main advantages. The first one is that it stands out compared to the rest of brands by its mountain shape and the second one is that turning the "mountain" down we can eat almonds with a comfortable container to enjoy them anywhere: in the cinema, on the street...

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