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Camelot Mead



Creative Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Creative Director: Kevin Reeves
Project Type: Commercial Work
Client: Oliver Winery & Vineyards
Location: Napa, CA USA
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper, foil
Printing Process: Offset pressure sensitive with embossing and foil stamping.

Wine made from Honey or Mead is the oldest alcoholic drink known to man. It is made from honey and water via fermentation with yeast. With this in mind the design is an avant-garde collage of historical illustrations flowers, bees and European aristocrats montaged with an abstract building block graphic that speaks to the key elements of this wine and the honey comb.

Sculptural embossing throughout the design gives the bottle an irresistible sense of feel. We also added a cheeky die cut frog peeking over the edge, enhancing the brand’s playful demeanor and making it stand out on a shelf.







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