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Cervecería Paso del Norte (Concept)


Creative Agency: Eme Design Studio
Illustrator/Designer: Enrique Avalos
Art Direction: Iris Morales and Joel Martínez
Client: Cervecería Paso del Norte
Location: El Paso, TX USA
Project Type: Concept
Packaging Contents: Beer

Cervecería Paso del Norte is an artisanal beer brewed in Chihuahua, Mexico. The designs for this sampler pack pay homage to the main characters of the Mexican Revolution, Doroteo, Adela, and the Bandolero, capturing the region and the people of northern Mexico with illustrations depicting the history and the colors of the land. The comic book style illustrations envelop the viewer within the tension of this three-person shootout, engaging you to follow the zigzag of the bullets and wonder, who will be victorious?







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