Demure Eau de Parfum (Student Project)

Designer: Mickenzie Robbins
Project Type: Student Project
School: Pratt Institute
Course: Fragrance Packaging
Tutor: Marc Rosen
Location: New York, USA
Packaging Contents: Perfume
Packaging Substrate / Materials: Glass bottle, Rigid Paper box
Printing Process: Foil Stamping, Blind Emboss

The demure woman is reserved and independent. She walks with an air of quiet sophistication and is fiercely beautiful. The complexity of the subtle sweet note in this fragrance evokes the double meaning in the word demure, which in French sounds like the term for “from a blackberry.” This is a whisper to the unknown intricacies of the woman who wears this fragrance. The primary and secondary packaging reflect these concepts through color and texture.