• Demure Eau de Parfum (Student Project)



    Designer: Mickenzie Robbins
    Project Type: Student Project
    School: Pratt Institute
    Course: Fragrance Packaging
    Tutor: Marc Rosen
    Location: New York, USA
    Packaging Contents: Perfume
    Packaging Substrate / Materials: Glass bottle, Rigid Paper box
    Printing Process: Foil Stamping, Blind Emboss

    The demure woman is reserved and independent. She walks with an air of quiet sophistication and is fiercely beautiful. The complexity of the subtle sweet note in this fragrance evokes the double meaning in the word demure, which in French sounds like the term for “from a blackberry.” This is a whisper to the unknown intricacies of the woman who wears this fragrance. The primary and secondary packaging reflect these concepts through color and texture.













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