• Erelia Wine

    Creative Agency: the Labelmaker
    Design: the Labelmaker
    Photo: Jordan Jelev
    Bottle: Agape by Saverglass
    Paper: Constellation Jade Raster by Arconvert
    Project Type: Produced, Commercial Work
    Client: Rumelia Wine Cellar
    Location: Bulgaria
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Aluminium, Paper, cork
    Printing Process: Flexography, Screen printing, Foil stamping, sculpt embossing, white overlay

    Erelia Wine Label Design – An Infinite Unity of Perfection
    Erelia is a very new wine label I designed for one of the most amazing wineries in Bulgaria – the Rumelia Winery. Famous for its amazing red wines Erelia brand is probably the quintessence of everything they have created so far. Erelia is the old name of Smiletz Village near Panagyurishte where the vineyards are. The whole region is magical and is very famous because this is the land where the incredible Panagyurishte Treasure was found here in the middle of 20th century. There is a lot of history hidden here and it dates back some 400-300 years BC when this territory was ruled be the Thracian Kings.

    The Erelia wine label design is very simple yet intriguing with its non-traditional print effects. I used white overlay printed on the Constellation Jade raster paper to achieve white paper effect leaving less of the natural paper finish visible. The result is very smooth and attractive delicate background pattern based on the ERELIA logo. It represents an infinite unity of 4 rings – each for one of the four varieties included in this amazing red blend. The figure of the logo is surreal as it can’t be achieved in real life which enhances my main idea to say how incredible is the wine behind this modern wine label.

    The bottle I used for the Erelia project is one of my favorite – Agape by Saverglass, France.

    The capsule has matt black finish where the Rumelia logo is overprinted with semi-gloss transparent hot-foil. The top of the capsule is featuring the Rumelia logo stamped with gold hot-foil and deep embossing for stunning visual impact.

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