Governor’s Reserve Rum

Creative Agency: Cyr Creative
Project Type: Produced, Commercial Work (Rebrand and Redesign)
Packaging Content: Rum
Location: USA

Cayman Spirits Co.’s line of seven rums needed a lift in brand perception and greater sales. Unaided by advertising, the rebrand surpassed its goals within months of relaunch. Sales increased 18% for the year post-deployment, attributed to new and reengaged customers.