• Metamorph Vinyl System

    Designer: Jens Marklund
    Project Type: Produced, Commercial Work
    Client: Metamorph Records
    Location: New York, USA
    Packaging Contents: Vinyl record
    Packaging Substrate / Materials: Paper
    Printing Process: CMYK

    Record label Metamorph wanted to create a visual system for its upcoming vinyl releases. The system had to be so simple that anyone could pick it up and use it, as the label was on a tight budget and couldn't afford a designer for each release.

    Since the artwork would be supplied by the label with each release, I decided to leave it untouched in order to take away any need for decision making done by the end user. Instead, I created a 2 x 2 grid where typographic hierarchy became the design. Creating a strong hierarchy allowed the user to then move the blocks in either direction to create four different layouts, without the need of expertise.

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