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Russian Standard Vodka (Concept)

Designer: Dominic Rios Sakalauskas & Holy Affair
Project Type: Concept
Location: Vilnius, Lithuania
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass Bottle
Printing Process: Hot foil printed label

Russian Standard is renowned vodka brand that produces one of the purest liquors in the world. Using premium water distilled from the lake Ladoga in the north western region of Russia. Opportunity arose when Russian Standard gave a chance to redesign and come up with a brand new concept / pitch for their already well established product. The purity and flavor of vodka are central features that makes it stand out. It’s tradition, culture and heritage are as much important as it’s distinct taste. The concept was to built around the idea of taking it’s ‘purity’ & stripping it down to it’s core base. Using the lake as a source of inspiration, shapes were intended to be minimalistic & semi organic. Adding a fresh color palette, gave the design a brand new life and a modern feel to it. Taking the unique tones from the city that birth the brand, St. Petersburg was a breath of fresh air to absorb. Majority of Vodka bottles are clear glassed. Intention was not to change it completely, as Russian Standard already has a shape to it that stands out. Mission was to enhance it with out going over board. We stripped the bottle down of all it’s original elements. Gave it some color and added our own imprint on it. Typography was chosen as the leading component to be featured. Type and it’s graphics were inspired by the city’s grand architecture. Being the bridge between east and west, it gave a perfect chance to use it as a communication tool to represent modern Russian brand to the world with out losing it’s values.

What's Unique?
Matte painted dark blue bottle. Hot foil print with embossed typography.

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