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Dralion



Creative Agency: YG Design
Project Type: Produced, Commercial Work
Client: Fecovita
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Silkscreen, Stamping

Fecovita, the Federation of Winemaking Cooperatives, sells huge volumes of wine to large market segments. During the last years, Fecovita has been working to re-position their brands so as to reach customers in the premium segments. This is why we have developed this new premium elegant product with a very creative design.

With an East meets West design, Dralion vividly depicts the power of dragons and lions. The underlying concept is also based on the varieties that make up the range.

The artwork includes a very detailed illustration that highlights the dominant features of each creature. Serigraphy and the use of dark colors and contrast highlight the image and display elegance and high value.







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