Cap de Flors

Creative Agency: Veintemillas
Project Type: Produced, Commercial Work
Client: Hereta J.S Arnan
Location: Barcelona, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, label
Printing Process: Paper

“Cap de Flors”, translated in “Flower head” is one of the firsts references of Heretat J.S Arnan cellars. One wine created to express the power and singularity of his grape variety, xarelo, and his soil, being one of the most paradigmatic wines of his region.

For our design, we created one recognozible character full of the wine characteristics that stands out in the consumer mind, Mr. Cap de Flors. In this process, we wanted to put the atention in one of the most relevant wine scents, flowers, combined with his elegancy, freshness, persistance and herbal notes.

To end the design, we used one special Fedrigoni paper to put importance in the texture, with a detail in briliant resin in his flowers and head.