Gelatos Newaska

Creative Agency: Musen Design
Account Manager: Daniela Herrmann
Design Director: Flavia Hocevar
Design Assistant: Marina Jacques Vieira
Project Type: Concept
Location: Porto Alegre, Brazil
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Cardboard paper, Plastic

Newaska is a Brazilian Ice Cream shop going trough a rebrand process. In this context, a new Gelato product line was developed, focusing on premium flavours. Vibrant colors contrasting with a dark background makes the ice cream samples pop-up and tasty feelings comes to mind. Type adds boldness and a relaxed feeling, making it appealing to younger consumers as well.